CONSUMER GOODS BUSINESS - RETAIL EXECUTION

Sony Computer Entertainment of America

“Kloudgin SaaS solutions help us to be at the right place, at the right time with 360 customer view”

Christine Petersen
Director Retail Field Operations
Sony Computer Entertainment of America, LLC
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Sony Computer Entertainment of America turns up its Retail Execution with KloudGin

Sony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation® growing and thriving in the United States, Canada and Latin America. Based in San Mateo, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc.

We make advanced hardware that enables the most talented developers to produce vanguard titles and set new standards in interactive entertainment. Our goal is to make a family of products that completely changes the definition of home entertainment. It doesn’t matter if you’re a hard-core gamer whose thumb calluses can deflect machine gun fire or if you just love Blu-ray movies, PlayStation® entertainment products have something for you.



PlayStation® Story

Long before there was such a thing as affordable CD-ROM gaming or 3D polygonal graphics, Sony Computer Entertainment Inc. (SCEI) set the not-too-humble goal of creating a gaming platform that would become as pervasive as the VCR and change the industry forever.

Coming Together To Win At Shelf

KloudGin Intelligent Field Service cloud for Retail execution provides us with the means of perfect execution at the shelf, and perfect engagement with the consumer. KloudGin cloud-based solution is fast to deploy and innovative – helping your field sales reps quickly and easily create the perfect in store experience. “With the KloudGin Field Service Platform, we all see everything at the same time,” said Petersen. “It brings together information from all over the world so data isn’t siloed in different departments or markets, but provides true 360 view.”

Excellence In Store

The KloudGin solution is designed for sales reps and merchandisers selling consumer goods into retail stores. With this app you can enhance sales rep productivity and provide sales and marketing teams with critical insights into retail execution real time. By providing anywhere, anytime access to relevant information and functions from mobile devices, the KloudGin app helps ensure that your brand and product strategies, tactics and objectives are being executed in a consistent and reliable way. Beyond ordering inventory, field sales reps are also tasked with helping create the most effective point of sale possible. Store surveys are done to check if Playstation promotional materials are being used, to track and more. Now, with the KloudGin connected mobile app, all relevant team members are alerted immediately so issues can be resolved quickly. Retailers are enjoying the benefits too. Armed with Sony Xperia Z4 Android tablets running fully connected KloudGin mobile app, field sales reps have the data to give retailers personalized service along with a simple and intuitive way to access information from a variety of departmental systems.

“We make advanced hardware that enables the most talented developers to produce vanguard titles and set new standards in interactive entertainment. Our goal is to make a family of products that completely changes the definition of home entertainment. It doesn’t matter if you’re a hard-core gamer whose thumb calluses can deflect machine gun fire or if you just love Blu-ray movies, PlayStation® entertainment products have something for you.“

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